After to the successful launch of Zago Birrificio Agricolo on the FMCG market, many restaurants took interest in the brand and its product. In order to meet the needs of these higher-end retailers, I was asked to design a new premium beer line: the Exclusive Selection.

The new beer line differs from the original by the use of more complex brewery processes, with the addition of peculiar flavours. The design pays homage to the beautiful architecture of Venetian sestieri, representing a deep connection between Zago Agricola and its homeland. The use of darker gradients refers to Venice nightlife, while fluorescent accents lighten the windows of the city in the dark.